We are, always have been, and always will be, about celebrating young people. 

From all backgrounds and disciplines. Particularly when it comes to the creative space, we want to showcase the up-and-coming talent everywhere – the stage is yours!  

Our partnership with The BRIT School was a perfect example of this.

Such a special, game-changing partnership, brought together indu and The BRIT School - both passionate about championing young people and education. 

Together, we still have a shared goal: to inspire young people to pursue the creative arts. 

Which is exactly why we continue to work with alumni from The BRIT School, to support them once they head into further education or the working world. Where we can, we give them the stage to showcase their talents at brand events and opportunities. 

The indu flash mob

We challenged a cohort of Year 12 BRIT dance students to perform as a flash mob in the Oxford Street crowds, to a medley of Lady Gaga hits.


The results? Insane.


The reactions were priceless, the vibes high and the talent unmatched. It captured the attention of hundreds of London shoppers, especially other teens.

Missed the action? Not quite - watch for yourself right here!

47% of The BRIT School students are income deprived, and 87% of alumni agreed that their family would have struggled to afford a private education. Our financial donation will help to support and create opportunities for the next generation of creative young people.

Former students include Adele, Cush Jumbo, RAYE and Lola Young! 

Did you know?

Arts subjects in state secondary schools have declined by up to 26% in recent years. This significant decline makes it so much harder to nurture young, diverse creative talent.  

Nearly 40% of our in-house community is already interested in music and drama, so it felt even more vital to make an impact, on their behalf.  

We know how important it is to allow them to thrive doing what they love. 

About the BRIT school

The facts: 

  • It’s a state-funded school and exempt charity, based in Croydon.  
  • It’s free for its 1500 students, aged 14-19 
  • The BRIT School has nurtured talent in a whole variety of creative arts for 34 years and counting 
  • It achieved an “outstanding” Ofsted report in November 2024 – YAY!  
  • BRIT School alumni have collectively achieved over 280 million albums sold, 70 billion+ streams and 43 high-profile awards including Grammys, BAFTAs, Oscars, Laurence Olivier and BRIT awards.  

In 2024, 98% of students were in education, training or employment within just three months of graduating. 

We hope this serves as inspiration for success for future students!   

Our contributions to help The BRIT School teens 

  • We donated £40k worth of indu products to support theatre, film, dance and music students
  • We offered a paid summer internship at indu HQ to one student who won their spot by pitching the best creative ideas
  • We hosted indu makeup artist and skincare masterclasses for Production Arts and Musical Theatre students
  • We provided work shadowing and placement opportunities 

Talented youth everywhere

This partnership represented part of our ongoing commitment to supporting young talent beyond the world of beauty. 

Through our Athlete Sponsorship Programme, we’ve now signed 16 up-and-coming athletes and are excited to recruit many more. We can’t wait to see where they go and support them on their journeys!