December 2025

The Handbook

18 Lip Oils For Serious Gloss & Hydration

We love to see our Nourishing Lip Oil getting some love! This watermelon-scented formula with “skincare-level hydration” comes in at number one in The Handbook’s roundup!

Read all about it here

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British Vogue

They Were Raised By Millennials. Now, Today’s Tweens Are Driving The Beauty Industry

We’re in British Vogue! In a feature centred around Gen Alpha and their shopping habits (specifically in skincare), journalist Georgia Day interviewed our Co-Founder Aaron on how this generation shops skincare like indu, and how our community shapes the brand.

Read all about it here