What does a primer do, and is it important?

Maybe you’re just into your makeup, or you’re pretty much a pro. Either way, you should know that your makeup will last longer with a primer.

No matter which brand you choose, a primer is there to act as a barrier that improves the look of makeup. They have different functions, depending on the skin finish you prefer – whether that involves locking in moisture or keeping skin smooth and shine-free. Want your foundation, blusher, highlight (and anything else) to stay locked in all day? This is where a primer gets to work.

Fun fact: our Everyday Hero SPF50+ isn’t just an SPF that’s all about skin protection. Yes, it definitely is that, but it also doubles as a makeup primer. We’re serious, but if you don’t believe us, watch this video.