indu was born from real teen ideas, for real teen skin. 

But how did it happen? A casual chat, a gap recognised, and the rest is history.

Our co-founder listened to his teen daughters when they voiced that a beauty brand for teens didn’t exist. Especially one that focused on balancing and protecting teen skin.

We reached out to industry experts, business leaders and other parents – they all agreed. It was the perfect time for a new brand to shake things up.

Long story short: teens deserve a beauty brand that’s made entirely for them, with products that meet their needs, powered by formulas that are gentle, effective and friendly to their microbiome. So, we made one!

Enter: indu. This ethos has driven us from the very beginning. Driven by teens, for teens.

The very first step? Recruiting our committee. A global group of teens, from beauty novices to skincare enthusiasts. Their knowledge and opinions have built the indu foundations from the ground up, and they still guide us in everything we do today. We couldn’t have built indu without them – find out more here.

You have a voice, and we’re listening. This is generation teen.