Our Product Principles

Thousands of people like you already love our products – including light-as-air moisturisers, Broad Spectrum SPF and pH-activated lip oil. Here’s why: we’ll break it down…

Microbiome friendly.

Dermatologist approved.

Thoroughly tested.

The basics: skincare that gets you

We make smart, gentle, balanced formulas that adapt to your skin’s needs. We focus on ingredients, actives and unique combinations that are friendly to the microbiome, the protective shield that guards your skin against the world around us. Aka, your body’s first line of defence.

This in turn helps to keep your barrier strong and your skin calm and comfortable. Read more on that, here.

Every product is non-comedogenic – meaning, no clogged pores or breakouts. We only use ingredients that keep your skin balanced and happy. No stripping or drying, no added extras.

If you’re unsure, check our no-go ingredients and why you don’t need retinol!

The mantra: simple, healthy skincare habits, from the start

Hot take: you don’t need an extensive, 10-step skincare routine. Keeping to a ‘less is more’ mantra is the most effective way to take care of your skin.

We want to help you to build those healthy skincare habits from the very start. This is your skin’s blueprint:

Cleanse + Moisturise + Protect + Boost

The ‘boost’ is optional – the occasional extra product for when your skin needs it most, for dryness, excess oil, breakouts, texture and more. Keeping to these three main steps will allow you to take back control of your skin.

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The priority: balancing and protecting your skin

At your age, your skin is resilient, and totally normal, no matter how it looks or feels.

Things like diet, lifestyle and hormonal ups and downs can throw your skin out of balance. It can all disrupt the skin’s microbiome – which is when the blemishes, oiliness, or even dryness kick in.

That’s why our products are here to help restore or maintain balance, to help your skin to manage all the things life throws at you.

The groundwork: how we are responsible and sustainable

To us, responsibility is more than materials and formulas. As a starting point, indu is completely vegan and cruelty free, so you won’t find animal derivatives in any of our products.

All indu product packaging follows our 3 R Principle: it’s either recyclable, made from recycled materials or refillable. Where we can, our products achieve all three. All of our cartons and shipping materials are FSC (Forest Stewardship Council) certified, plastic free and 100% recyclable.

Some of the actives in our formulas are upcycled or utilise waste byproducts from other industries.

But we’re not done. There’s a lot of work ahead to make sure we continue to have a positive impact on the world around us – as indu grows, our environmental and sustainable goals will too.