It started with you
indu was born from real ideas, for real skin.
But how did it happen? A casual chat, a gap recognised, and the rest is history.
Our Co-Founder listened to his twin daughters when they voiced that a skincare brand for their age and skin concerns didn’t exist. Especially one that focused on balancing and protecting their microbiome, their barrier, AND their skin.
We reached out to industry experts, business leaders and other parents – they all agreed. It was the perfect time for a new brand to shake things up.
Long story short, this is why we’re here: you deserve a skincare brand that’s made entirely for you, with products that meet your needs, powered by formulas that are gentle, effective and friendly to your microbiome. So, we made one!
Enter: indu. This ethos has driven us from the very beginning. Driven by you.
The very first step? Recruiting our community. A global group of young people, from beauty novices to skincare enthusiasts. Their knowledge and opinions have built the indu foundations from the ground up. We couldn’t have built indu without them. Want to get involved and help us shape the brand? Your voice is waiting to be heard over on TYB!
You have a voice, and we’re listening.
