We love to see our Nourishing Lip Oil getting some love! This watermelon-scented formula with “skincare-level hydration” comes in at number one in The Handbook’s roundup!
They Were Raised By Millennials. Now, Today’s Tweens Are Driving The Beauty Industry
We’re in British Vogue! In a feature centred around Gen Alpha and their shopping habits (specifically in skincare), journalist Georgia Day interviewed our Co-Founder Aaron on how this generation shops skincare like indu, and how our community shapes the brand.